First, we identified influencers. This began several years ago, starting with a list of ~100 , an initial set from Social Networks, trade shows, retailers we trusted, and so on. From this core, we began identifying other data sources and methods for algorithmically identifying promising influencers. Fast forward to today: we collect and analyze data on more than 500.000 influencers from the worldwide Plant Based Food ecosystem: NGO’s, companies, bloggers and various other media